O u r S t o r y

MAST brings a Persian spirit to the present, drawing inspiration from the warmth of Iranian hospitality, the beauty of its art and the pleasure of gathering around a table.

At its heart is Aragh-e Keshmesh — raisin spirit. Our story is about giving this familiar Persian name a new place in today’s shared moments.

THE SPIRIT OF MAST

A Persian Soul. A New Spirit.

OUR INSPIRATION

Rooted in Persian Hospitality.

A welcoming table. A generous host. Stories that carry on long after the first toast. These are the moments that inspire MAST.

Our visual world takes its cues from Persian stone, carved detail and warm earth tones — a connection to heritage expressed through a contemporary spirit.

ARAGH-E KESHMESH

The Raisin at Our Heart.

Aragh-e Keshmesh means raisin spirit. It is the name at the centre of MAST and the starting point for our approach to flavour.

From the grape to the raisin, this simple ingredient gives our story its focus: a Persian inspiration, ready to be discovered in a new setting.

MAST TODAY

Old Soul. New Spirit.

MAST carries its Persian inspiration into the present — from the detail of the bottle to the way it is served.

Enjoy the story through a tasting, explore it in a cocktail, and make it part of a table shared with friends. The next chapter belongs to the people who gather around it.

THE MAST JOURNEY

S m a l l D e t a i l s . A L a r g e r S t o r y .

01 · THE INGREDIENT

A Different Kind of Beginning

Before there is a bottle, there is a raisin: a grape changed by time. Aragh-e Keshmesh puts this modest ingredient at the centre of the story, inviting a closer look at something easily overlooked.

02 · THE NAME

A Name with Feeling

Some names describe a product. MAST sets a mood. Short in English and flowing in Persian, it gives the bottle two ways to introduce itself — each opening the same conversation.

03 · THE DETAILS

A Story You Can Hold

The Persian lettering, the golden grape motif and the ornament around the label invite the eye to linger. Together, they make the bottle a small canvas for the world behind the name.

04 · THE SERVE

Room for Something New

A familiar ingredient can lead somewhere unexpected. Cherry, pomegranate, saffron or lime: each offers another direction for a MAST cocktail, another colour in the glass and another reason to explore.

05 · THE TABLE

Where the Story Comes Alive

A bottle is only the beginning of an evening. Food arrives, glasses are raised and conversation finds its own rhythm. This is where the details on the label become part of a moment between people.

06 · THE NEXT CHAPTER

An Invitation, Not an Ending

At Massimo in London, the story becomes an invitation to taste and ask questions. Bring your curiosity; the next chapter starts with the people around the table.